There will also now be swim-up suites in the 168-room Oasis Tower.īeyond its impressive guitar architecture, there are several other new stand-out features. With entry-level standard rooms starting at 515 square feet, “we really made a commitment at the entry level product,” Allen said. Working with DeSimone Consulting Engineers, the guitar-shaped hotel, complete with guitar faces and brightly lit strings, will add 638 guestrooms and suites to the Seminole Hard Rock Hotel & Casino Hollywood. “We run at 98% occupancy, since the day we opened back in 2004, at both of these properties,” Allen said, allowing the team to take its time with the upgrades in order to make it stand out on a global scale. It is part of a $2.2 billion expansion to the Seminole Hard Rock properties in Tampa and Hollywood, both opening this fall. Standing at 450 feet tall, the project is the first of its kind. That vision has now become a reality in Hollywood, Florida. When Hard Rock International Chairman Jim Allen had the idea for a hotel that was shaped in a large-scale version of a guitar over a decade ago, “everyone thought we were a little bit crazy,” he said during a press briefing Tuesday at the Hard Rock Café in Times Square.
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